Alun Davies Studio

Branding and custom typeface

Alun Davies is a set and production designer. I’ve spent half a year working in the studio, designing and building photo and film sets. That helped me to pinpoint one of the problems in the industry –  there are many tool-boxes and equipment on the set. In a hectic environment as a photo-shoot it’s easy to mix up all the featureless boxes and stuff. Solution is to have a branding simple enough to be able to apply it on the spot.

Branding is based around a new custom typeface, inspired by sharp angles of Alun’s work. It can be applied by hand when needed.