Creative direct mail

Paper engineering & illustration

Couple of examples of creative direct mail I’ve created. It’s a combination of illustration and paper engineering.

The first example shows 3D pop up (peep show) created for luxury travelling agency. It’s inspired by 18th-century paper toys. Left eye-hole shows first-person-view scenery of a busy working day in the London, while the right hole shows exotic scenery accompanied with a cocktail. Tagline reads “Change your perspective”.

The second example shows direct mail targeted at companies based around London’s South Bank. Pulling the tab moves ‘clients’ into OXO Tower, where is the agency based.

See more of my paper engineering here.