Creative direct mail

Paper engineering & illustration

Couple of examples of creative direct mail I created. The product is a combination of illustration and paper engineering.

The first example shows 3D pop up (peep show) created for a luxury travelling agency. It’s inspired by 18th-century paper toys. The left eye-hole shows first-person-view of a busy working day in the London, while the right hole shows exotic holiday scenery. Tagline reads “Change your perspective”.

Bellow the ‘peep show’ is a pop-up invitation card made for a Xerox dealer. What seems to be a standard DL sized invitation, unfolds into a 3D office space (equipped with Xerox printer).

The last example shows a direct mail for a design agency based in London’s OXO Tower. The mail was targeted at companies based around London’s South Bank. Pulling the tab moves ‘clients’ into company base at OXO Tower.

See more of my paper engineering or ask for a quote for your project.