Creative direct mail
Paper engineering & illustration
Couple of examples of creative direct mail I created. The product is a combination of illustration and paper engineering.
The first example shows 3D pop up (peep show) created for a luxury travelling agency. It’s inspired by 18th-century paper toys. The left eye-hole shows first-person-view of a busy working day in the London, while the right hole shows exotic holiday scenery. Tagline reads “Change your perspective”.
Bellow the ‘peep show’ is a pop-up invitation card made for a Xerox dealer. What seems to be a standard DL sized invitation, unfolds into a 3D office space (equipped with Xerox printer).
The last example shows a direct mail for a design agency based in London’s OXO Tower. The mail was targeted at companies based around London’s South Bank. Pulling the tab moves ‘clients’ into company base at OXO Tower.